Indie + Mae is a boutique New Zealand-made skincare and wellness brand, now proudly part of The Herb Farm family. Founded in 2017, the brand was born from a deeply personal health journey that sparked a vision for hormone-safe, holistic self-care rituals - using only natural, effective products that nurture body, mind, and spirit.

With a philosophy rooted in balance and inner wellbeing, Indie + Mae offers 100% natural products designed to support hormonal health and whole-body vitality. From mood-boosting roller blends to nurturing bath rituals, every formula is carefully crafted to be hormone-safe, sustainably sourced, and made right here onsite at The Herb Farm in rural Manawatu.

In 2025, Indie + Mae was purchased by The Herb Farm, uniting two values-led brands with a shared commitment to authenticity, efficacy, and wellness.

Together, we’re continuing to honour Indie + Mae’s legacy,  one of individuality, resilience, and connection, while growing its offering of natural New Zealand skincare that empowers women to feel good from the inside out.

Experience the harmony of holistic beauty, powered by fresh herbal extracts and heartfelt intention.